FAQs

Who is Berch Media?

We are a marketing company that combines new media with existing technology to provide a cost effective method of advertising, promoting your business and increasing sales. Our team consists of well-known, executives from the media industry, publishing, marketing, replication, music and artist management.

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How do you accomplish these goals?

By building brand awareness.
Giving existing customers reasons to remain customers.
Exposing your product or service to a whole new generation of potential buyers.

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Why Market during a recession?

To keep your companies brand in front of your customers. To show them that you appreciate their business and that you will be around for the long haul. Marketing in a Slow Economy.

FAQ Brochure
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What is the "Market SmartR™" package?

The "Market SmartR™" package is a sophisticated blend of existing and new technology. Offering your customers a playable CD for their enjoyment and, when placed in a computer (Mac or PC) will open a wide range of websites, coupons, upgrades, discounts, special offers and photo’s and video clips of your product or service and those of your partners.

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What are its advantages over other methods of marketing?

Unlike newspaper ads and coupons that are used once, or radio and television ads that can’t deliver, e-blasts which usually go directly to spam, envelopes with coupons that are rarely opened, the "Market SmartR™" package will help and gain new customers. It contains a wealth of information, is low cost, and has a high perceived value which separates you from the pack.

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Using a CD or DVD as a marketing tool is like listening to a cassette tape today!!! Why use a CD or DVD when everyone’s going digital and downloading?

The CD and DVD business as music and movie/video carriers is declining. The music business in 2010 saw a 19% decrease in CD sales; however they still sold almost 240 million CD’s. The video/DVD business was down 13% in 2010, they sold 720 million DVD's. Both statistics are for US domestic sales only. Remember, CD’s and DVD’s are digital.
The "Market SmartR™" package is a new overall use for the disc configuration.

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What kind of results can I expect?

Results are a compilation of many factors including the amount of “Market SmartR™” packages distributed, efficiency in reaching target audience, desirability of product, value of offers, eye appeal, curiosity, etc.

The standard expectation for a mailer or a handout is around 2%. Experts agree that 5% is a home run (there are exceptions both ways) so think of your next mailer as a 95% loss.

In a press release and several interviews published in and on the web and in print publications (AOL, Forbes, Deliver Magazine, Globe newswire and many more) a survey conducted by DiscMail Direct and its manager, Media @ Entertainment Services Alliances points to some startling facts.

According to this survey:

  • 91% of all respondents who received a DVD/CD in the mail opened the mailer.
  • 73% actually played the discs in their computer.
  • 59% of respondents thought that a DVD was more secure than an email.
  • Respondents were 85% more likely to prefer receiving a DVD/CD in the mail than an email by the same advertiser.
  • 89% of respondents said they would spend more time or the same amount of time with a direct mail piece if it included a DVD or CD.
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Why have someone use a disc when you can just give them a website to go to for all their needs and information?

Most companies spend a huge amount of time, money and effort in getting their customers to their respective websites. TV ads, newspaper ads, mailers, e-blasts, ads on social networks, etc. are used to try and put the website in front of their customer.
The effectiveness of these various campaigns is spotty. Putting a beautiful package which exudes value in their hands physically, will ensure usage and website click-throughs. What the "Market SmartR™" package does is put that customer directly into their website with numerous hot links. These links can be set to go to various areas of the website that are of most benefit to the keystone company. We can even include company links that are available only on the "Market SmartR™" package. They will then go to the website directly to a special area setup by the company, only reachable from the "Market SmartR™" package.
The "Market SmartR™" package has numerous incentives that will be only available on the package.

  • Coupons and discounts for keystone company and their sponsors will have pages with special codes for redemption and PDF (Portable Document Format) for easy printing.
  • Numerous links will be set on the "Market SmartR™" package to point the customer directly to where they want to go. Many will have graphic interfaces so you can just click the picture and it takes you where that picture is representing.
  • Music is set up to go directly to a computer as an MP3 and onto any music device (i.e. iPod, iPad, Smartphones, etc.).

By putting numerous incentives and easy locaters on the "Market SmartR™" package, the customer is sure to go to the respective websites numerous times and they will love the ease of being linked directly where they want to go.
The keystone company will get the customer to the site more often with the use of the "Market SmartR™" package.

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Why coupons in the “Market SmartR™” package?

In an article from The Star Tribune, Kara McGuire stated “Americans saved $3.7 billion using coupons in 2010.” With the “Market SmartR™” package all coupons are right at the customers fingertips. No clipping or large blocks of time to find and print coupons.

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How much control do I have over the final product?

Within the limitations of the disc capacity and the design, you have complete control.

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How do I measure the success of this program?

You are probably set to capture information on hits and addresses to your web site. If not, Google offers a free service called Google Analytics that can set you up.

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How do I offset the cost for this program?

By offering disc space and print real estate to other companies that have the same target audiences as your company. For example, an airline might offer partnerships to rental car companies, hotels and resorts. A retail outlet might offer places for the products they sell. Consider it co-op advertising, this is just a different, longer lasting, more effective method than taking a piece of a newspaper ad that appears for just one day. In addition your partners provide additional exposure to new potential customers and broaden your reach. You will find that your customers will appreciate your giving them additional opportunities to save.

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How do sponsors benefit by being part of a Berch Media "Market SmartR™" package?

Exposure, frequently to audiences they have never had the opportunity to reach before. Exposure can consist of a corporate logo on the package, the size and location of which is between you and the sponsor. Your decision can be based on the amount of money they pay for participation, and/or the benefit your company receives by being associated with any particular sponsor. The pricing is between you and your supporter but, obviously, the more exposure on the "Market SmartR™" package, the more content on the disc, the higher the financial contribution to the project. Your sponsor can have a short video on the "Market SmartR™" package, which can be an audio or video message from the CEO, a product presentation and a link to whatever website your sponsor wants to guide buyers or consumers to.

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How many partners can I have?

Partners can be local, regional, or national sponsors or businesses that pay a fee for their inclusion on and in the "Market SmartR™" package. These are entities that can offset the majority of the direct costs associated with the "Market SmartR™" package production, so how many partners you have depends on how cost conscious you are and where your focus is. Some companies will use fewer partners to focus attention on their own products and services. Others will use many partners to keep the cost of the "Market SmartR™" package to a minimum.

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I don’t like the package and label design. Can we change them?

Of course! These are merely provided as an example. We have a creative team who will use your supplied elements (logo’s, photo’s, etc) and deliver a complete graphic package. You can also use your own designers to create the "Market SmartR™" package and disc label using our easy to follow templates. We can even design packages aimed at the Latin population. Our stringent quality control applies to both the package and the disc. No unit will be manufactured until you have approved all the components.

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Can you provide the templates for "Market SmartR™" packaging and Disc Label?

Yes, access them here.

2 Panel Sleeve

4 Panel Wallet

4 Panel Mailer

CD Label Offset (Standard)


Download instructions.
Right-click (or control-click on a Mac) and select "Save Target As…".

Acrobat Reader® is required to view these files.


Other packaging options available upon request.

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How do we get the music for our "Market SmartR™" package?

Berch Media is working with a number of artists and artist managers who are willing to let us use intellectual property that they own in exchange for mention on the "Market SmartR™" package and a web link to their website. The list is on this website on "Artists" and we are continually adding to it. If you wish specific songs, we will make every effort to license them for you at an additional charge. Berch Media is very careful in observing all national and international copyright laws.

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What are the terms of sale?

Terms, 25% deposit with purchase order. Balance due on shipping of product.

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