Berch Media employs a formidable management team of key marketing and promotion executives and consultants from the areas of publishing, TV advertising, public relations, music, film, radio and television. Professionals all, who have had many years of experience and success in industries where marketing, promotion and commercial branding are key factors to success.
The marketing program for each Berch Media account will be designed and implemented from start to finish by one of our senior account executives who will work closely with your marketing people to ensure that our program addresses all of your promotional needs and is designed specifically and demographically to attract your target customer.
We will assist you in identifying and acquiring strategic advertising partners and our writers and graphics design team will assist you in creating compelling promotional elements for maximum customer outreach.
We at Berch Media believe that we have something very special and cost effective to offer you. We would be pleased to meet with you to discuss our program in detail.
Spence Berland
Spence BerlandSpence has held Vice Presidential and Senior Vice Presidential titles for Polydor, PDO (a joint venture between Phillips and Du Pont), and Polygram Entertainment. He has deep experience in the publishing industry having owned the Los Angeles franchise of the Robb Report, one of the most prestigious magazines in America. At the Robb Report he developed innovative advertising and subscription sales programs. He has also held Vice Presidential and Senior Vice Presidential positions for more than a decade at several trade magazines. For the past 13 years he has been an independent consultant to one of the largest media manufacturers in the world. |
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Jim Chiado
Jim ChiadoJim Chiado has been in executive positions in sales, marketing, and media for over 30 years. Jim has headed up sales and marketing positions with CBS and Sony. He was the Executive Vice President/General Manager of the Navarre Corporation - A software and Music Distribution Company. Jim was Sr. Vice President Sales and Distribution of Arista - A BMG Company. Jim has been instrumental with innovative approaches to marketing and the congruence with internet and web based influences. Jim has spent the last three years developing the unique business marketing approach which is Berch Media. |
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Ron Alexenburg
Ron AlexenburgRon Alexenburg is a music business legend. As the youngest Vice President in the history of Columbia Records, he worked to amplify the careers of such artists as Johnny Mathis, Tony Bennett, Miles Davis, Bob Dylan, the Byrds, Janis Joplin, Johnny Cash, Chicago and Santana. Heading up Epic Records he was responsible for signing such artists as Meatloaf, Patti LaBelle, Jeff Beck, and Cheap Trick while revitalizing the careers of many of the artists already signed. The names go on and on but Ron is also accredited with releasing the most successful album of all time Michael Jackson’s “Thriller”. Ron is an author with a soon to be released book showcasing his music career. He has also won recognition and numerous awards as a professor at NYU, manager, producer and marketing maven for many entertainment and corporate programs. Ron is a very special person with an endless variety of skills. |
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Sue Chiado
Sue ChiadoSue Chiado has almost 30 years of experience in the areas of advertising, marketing, and communications. She most recently was Director of Release Communication for Universal Music Group Distribution. Sue’s 20 years with UMGD were filled with innovative approaches to information flow. Most recently, Sue spearheaded the move from physical to digital information for UMGD. Sue has an extremely consumer friendly approach to company information needs. |
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Donnie Coleman
Donnie ColemanDonnie Coleman has been in marketing, music and the digital world for over 30 years. He has been involved in the marketing efforts of such artists as Prince, The Beatles, Neil Diamond, Janet Jackson and Cher to name a few. Donnie was in the forefront of the digital music evolution and was editor and chief of the first online publication for music retailers. He has since designed a digital presence and web sites for retail, education and gourmet food products as well as for musicians and artists. He has been a featured speaker and panelist at conferences and conventions and continues to explore new and creative ways to market products using both digital and analog techniques. |
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Alejandro Godinez
Alejandro Godinezwww.alejandrogodinez.comAlejandro Godinez is a Southern California-based Graphic and Web designer with 15 years of professional experience. He has provided art direction for several independent record labels and served as Production Manager for DISA Records and Univision Music Group where he developed, streamlined and coordinated scheduling and prepress for CD/DVD packaging and manufacturing in addition to design of marketing collateral. He has also developed the online presence of small and large companies in a wide range of industries. With his expertise and through understanding of graphics across different media he creates clean and well-structured designs with compelling visuals that are highly effective in communicating with your customers. |
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Jeffrey Koblick
Jeffrey KoblickJeffrey M. Koblick is CEO / President / Inventor for KOBCO PRODUCTS, LLC manufacturers and distributors of TV and mailorder advertised personal exercise equipment. Prior to KOBCO Mr. Koblick until 2001 was the Executive VP of Purchasing and Operations / Director / Officer / Inventor for K-tel International, Inc., having held various K-tel managerial positions for over 30 years. K-tel is known as the top TV marketing and promotion music and TV advertised product company worldwide having had offices in the US and 21 foreign countries. K-tel music catalog currently contains over 30,000 songs. During his tenure at K-tel, Mr. Koblick had brought to market over 150 TV promoted products and has 26 US and foreign patents to his credit. He was one of the first designers of direct printing on board record jackets while the rest of the industry was still printing "slicks". Countless thousands of K-tel music releases were a direct result of his creativity and purchasing capabilities. |
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Ron Kramer
Ron KramerWith over 30 years in the entertainment industry, Mr. Kramer has achieved major success in music, film and television. Making his start as a songwriter and record producer for RCA, Mercury Columbia/Epic, and MGM, Mr. Kramer quickly moved into the executive ranks as Vice-President of A&R for such companies as Metromedia and Chess Records. As Vice President and General Manager of West Coast Operations for London based Dick James Music, Kramer represented DJM artists and writers including Elton John, Bernie Taupin and Al Stewart. Subsequently, Kramer assumed the position of Senior Vice President of Music Publishing at Capitol Records/EMI, where he supervised all of Capitol Record’s music publishing companies. The Ron Kramer Co., guided the careers of many prominent music, film and television artists, including Tower Of Power, Maria Muldaur, Rebbie Jackson (Michael’s older sister), actor Carl Weathers (Rocky), Lou Ferrigno (Incredible Hulk), Christina Pickles (St. Elsewhere), Charlene Tilton (Dallas) and Kate Jackson (Charlie’s Angels). His film and television projects, include “Action Jackson”, at Lorimar Pictures, Indie film, ”Baghdad Café”, the re-make of the film “The Defiant Ones” at ABC-TV,, the dramatic series, “Fortune Dane”, also at ABC and the PBS Television special “Giovanni - Live From Las Vegas”. Kramer has experienced a great deal of success in the Direct Response Television business, with gross revenue from various product promotions on QVC, HSN and infomercials that he was involved with, exceeding $125,000,000. Mr. Kramer was Associate Producer of the Grammy Awards for more than ten years and is a past Chairman of the Board of the National Academy of Recording Arts & Sciences. |
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Dale Voelker
Dale Voelkerwww.digitalava.comDale Voelker is a versatile graphic designer whose work includes the “Yes We Can” CD package for the Barack Obama presidential campaign, as well as the CD package “Change is Now” to commemorate President Obama’s inauguration. For over 15 years, Dale’s run his own Los Angeles-based graphic design company, handling art direction and graphic design for CD and DVD packaging as well as marketing material. His client list includes musical artists such as Sting, Jill Scott, Stevie Wonder, and the Rolling Stones and labels including Sony Music, Rhino Records, Shout! Factory, Universal Music Group, Abkco Records, MTV/VH1, and Hidden Beach Recordings. Before launching Digital Lava, Dale managed a prepress film house and worked as art director for music retailers. Dale is also an illustrator, painter and printmaker. |
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